Suzuki GB Plc today announced it has appointed Wrisk, the leading embedded insurance platform in the UK to power its new car insurance proposition. Wrisk will deliver core digital platform and essential intermediary services, enabling Suzuki to launch and scale its unique monthly rolling subscription model across the UK market.
This partnership further cements Wrisk's position as the partner of choice for automotive OEMs seeking digital insurance programmes built for scale and precision. Utilising Wrisk's API-first, modular architecture and deep automotive expertise, the solution offers consumers a genuine monthly rolling subscription policy without penalty or transaction fees, directly responding to the demands of modern car ownership models. This integrated, customer-centric approach is designed to strengthen brand-consumer relationships, driving long term loyalty as well as positive outcomes for the customer.
Denis Houston, Director Aftersales at Suzuki, said: “Our partnership with Wrisk allows us to move beyond traditional annual policies and offer a truly customer-centric, monthly rolling subscription without any hidden fees which aligns perfectly with our ambition to be ‘the trusted car brand’. Wrisk’s deep understanding of the automotive sector, combined with their cutting-edge platform, makes them the ideal partner to deliver a seamless, integrated insurance solution that fundamentally enhances
brand loyalty.”
Robert Cottrell, VP Commercial, Wrisk commented: We are delighted to partner with Suzuki, a brand that shares our values of continuous innovation to deliver truly customer-centric products. This partnership supports Suzuki on their continued journey as a market-leader, defining a new standard in the industry by transforming their insurance proposition into a true value-add for the customer and a strategic asset for the brand."
All new and existing Suzuki customers will have the option of Suzuki specialist insurance, which guarantees end-customer access to approved repairers. The partnership also introduces a free driveaway cover offer at the point of vehicle purchase.
Wrisk is the only independent embedded insurance technology platform dedicated to the global automotive OEM sector. It currently provides insurance solutions for 50% of all car brands driven in the UK.