Wrisk, a leading provider of embedded insurance solutions for automotive brands, has hired Christen Smith in a newly created role of Director of Platform Sales (UK & Europe).
Christen joins Wrisk with a wealth of experience gained as a sales leader at scaling insurtech organisations across Europe. In her previous role as Chief Revenue Officer, she helped deliver significant growth for the company while supporting its successful bid for series A and B funding rounds.
Prior to that, Christen held senior roles at multinational insurance firms such as Zurich, where she developed her deep understanding of the automotive (insurance) sector.
In her new role Christen will report into Chief Operating Officer Shiv Bhaduri and be responsible for driving growth, fostering key relationships, and contributing to redefining the industry through data-driven solutions and innovative technology. She will play a vital role in accelerating Wrisk’s platform growth ambitions, as the company continues to scale across Europe.
Commenting on the appointment, Shiv, said: "Wrisk has continued to innovate and develop its core platform technology, creating a digital product that fills a gap in the market for software that seamlessly harmonises with partner infrastructure, delivering tightly integrated embedded insurance solutions.
“We’ve matched this commitment to best-in-class technology, with investment in the very best people who can help us to deliver our ambitious strategy. Christen matches perfectly the ‘Wrisk profile’ - resilient, dedicated and visionary - and will make an exceptional addition to the team.”
Christen added: “The incredible growth that Wrisk has achieved throughout 2024 is testament to its position as a leader in the embedded insurance space. It’s an exciting time to join the company, as it gears up for its most impressive year yet. With the opportunity to make a real mark on the company, as well as work alongside some of the best and brightest in the sector, I look forward to getting stuck in and being part of something truly special.”
Christen will split her time between Wrisk’s HQ in London and its key European base in Munich.